What Is a Bottomless Brunch? Everything You Need to Know

Author: Seek Social
Date: 22.05.25

The bottomless brunch in London is a trend of indulgence and socialising, and has become a staple of the UK dining scene, where creative twists on cuisines have taken centre stage. 

But what is a bottomless brunch, exactly? Why has it become so popular for birthday celebrations, simple gatherings between friends, and other important personal and corporate events?

Key Takeaways

  • Bottomless brunches typically last 90 minutes with unlimited refills on selected beverages
  • The concept originated in the US but has been transformed by London’s innovative dining scene
  • Japanese-inspired bottomless brunches offer a unique alternative to traditional breakfast fare
  • Booking is essential, especially for weekend slots and larger groups
  • Most venues operate a “one drink at a time” policy to encourage responsible consumption
  • Prices generally range from £30-£50, depending on the venue and included offerings

What Is a Bottomless Brunch?


Group of diverse friends toasting with wine glasses at a dimly lit restaurant. Celebration and togetherness.

If you’ve only heard about this trend here, it’s just right to first define
what a bottomless brunch is.

It’s actually a lively social dining experience where you enjoy unlimited drinks, like prosecco or cocktails, alongside your meal for a fixed price and time, usually 90 minutes. The trend originated in the US and has found a vibrant home in the UK, especially in London. 

A bottomless brunch is an event for people looking for weekend fun or planning a casual get-together, promising a perfect setting where friends can eat, drink, and reconnect.

We put a unique spin on it here at Flesh & Buns, with Japanese-inspired menus made for indulgent, social dining. For £35, you can indulge in delicious dishes while sipping unlimited drinks. Could there be a better way to spend your weekend or celebrate a special occasion than our bottomless brunch in London

If we’ve already caught your interest in visiting our Japanese restaurant, you can learn more about our bottomless brunch offer here.

How Does Bottomless Brunch Work?


Sliced crispy pork belly dish with sauce, carrots, and pickled vegetables on an oval plate.
Having a bottomless brunch at Flesh & Buns is simple. Pay a set price for your meal and enjoy unlimited drinks for 90 minutes!

It’s available on weekends until 5 pm, and your timer starts when you arrive. Your choice of prosecco, wine, or cocktails is topped up throughout. To make the most of it:

  • Book in advance
  • Arrive on time
  • Order from the special menu
  • Enjoy 90 minutes of unlimited refills

We serve drinks one at a time to encourage responsible consumption.

The Bottomless Brunch Experience at Flesh & Buns



For £35, Flesh & Buns offers a Japanese-inspired brunch with sharing plates like crispy squid and Korean chicken wings, plus unlimited prosecco, wine, or cocktails for 90 minutes. 

The experience includes our signature bao buns (which are also included in our large plate options) with fillings like pork belly or crispy duck, served with fresh vegetables and house-made sauces. Our Oxford Circus and Covent Garden locations provide a lively, social atmosphere, perfect for celebrations.

If you’re new to Japanese food but would still like to try our bottomless brunch, here’s a guide to Japanese flavours, so you know what to expect.

What Is the Bottomless Brunch Evolution?


Flesh and Buns christmas

Bottomless brunch began in New York as a way to draw in weekend diners with unlimited drinks and classic brunch fare. In the UK, especially London, the trend evolved where global cuisines and inventive drink pairings were combined.

At Flesh & Buns, we’ve helped this evolution by bringing the Japanese izakaya concept to bottomless brunch. An izakaya (Japan’s version of the British pub) traditionally offers small plates meant for sharing alongside drinks. This format naturally fits with what the bottomless brunch concept is, creating a perfect blend of Japanese cuisine and British drinking culture.

The Evolution of Bottomless Brunch

American Origins

Basic breakfast foods with unlimited mimosas to boost weekend morning traffic

  • Focus on breakfast foods
  • Limited drink options (primarily mimosas)
  • Morning-focused timing
  • Business strategy to increase weekend traffic

British Adaptation

Extended hours, more substantial food offerings, and wider drink selections

  • Later serving times beyond just morning
  • Heartier food options
  • Expanded beverage menus
  • Integration into British dining culture

Global Fusion

International cuisines (like Japanese dishes) create unique bottomless experiences

  • Incorporation of global culinary traditions
  • Specialised food-drink pairings
  • Concept adaptation (e.g., izakaya format)
  • Emphasis on unique dining experiences

Source:The evolution of bottomless brunch trends

The Drinks: What Makes Brunch “Bottomless”


Bao Buns Covent Garden

The “bottomless” part means unlimited drinks with your meal, turning brunch into a celebration. At Flesh & Buns, we offer prosecco, wine, or signature cocktails, served one at a time to encourage responsible drinking.

We also feature Japanese-inspired drinks, with options to upgrade to premium sake or cocktails made with Japanese whisky and gin.

What is the Proper Bottomless Brunch Etiquette?

  • Wait for your current drink to be finished before requesting a refill – servers can only provide one drink at a time
  • Understand that ‘bottomless’ means unlimited refills, not unlimited simultaneous drinks
  • Consider alternating alcoholic drinks with water to stay hydrated throughout your experience
  • Remember that the 90-minute timeframe is strictly observed at most venues
  • Drink responsibly – venues reserve the right to refuse service if necessary

Enjoying the Best of What a Bottomless Lunch Has to Offer


Valetine's Day at Flesh & Buns

At Flesh & Buns, our bottomless brunch is available on Saturdays and Sundays until 5 pm, making it flexible for different schedules. This extended timeframe works for both early birds and those who like a more relaxed start to their weekend.

Whether you’re new to the trend or a seasoned brunch-goer, exploring the vibrant world of bottomless brunch in London can be both delicious and memorable. From the simple joy of clinking glasses to the excitement of themed menus, it’s an experience that brings people together through food, drink, and laughter.

Next time you ask yourself what a bottomless brunch is, just remember: it’s more than just unlimited drinks. It’s a celebration of connection, indulgence, and the art of the long, lazy weekend.

Book a table for a fun-filled day with friends or family with a bottomless brunch at Flesh & Buns.

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We can’t wait to see you soon – make sure to let us know if it’s a special occasion.

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Our Restaurants

Oxford Circus

Oxford Circus

Flesh & Buns Oxford Circus is a stunning modern Japanese restaurant, a stone’s throw from Tottenham Court Road and Oxford Street. The restaurant is lush with greenery, with a beautiful bar area and a wall of waving lucky cats. Leave London at the door, and experience Japanese Izakaya hospitality.

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Covent Garden

Covent Garden

Flesh & Buns Covent Garden is a sanctuary below the bustling streets of Seven Dials. Leave London at the door, and experience Japanese Izakaya hospitality.

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